Price: $16.00

Picture the history of America told as a succession of generational biographies, beginning in 1584 and encompassing everyone through the children of today. For each of 18 colonial and American generations, from the Puritans forward, this book describes what it was like to be a child, young adult, midlife adult, and elder at that particular time.

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ISBN: 0-688-11912-3

Price: $13.00

Born between 1961 and 1981, Gen-Xers (alias “13ers”) are literally the thirteenth generation to know the American flag and nation. This book shows how their “location in history” (Xers were, in fact, the real “children of the Consciousness Revolution”) helps explain their pragmatic attitude and unduly negative reputation.

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ISBN: 0-679-74365-0

Price: $15.95

Looking back to the dawn of the modern world, The Fourth Turning reveals a distinct pattern in human history, cycles lasting about the length of a long human life. Each cycle is composed of four “turnings,” and each turning lasts the span of a generation (about 20 years). There are four kinds of turnings (High, Awakening, Unraveling, Crisis), and they always occur in the same order.

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ISBN: 0-7679-0046-4

Price: $14.00

A decade ago, in Generations, Strauss and Howe predicted many of the youth trends America is beginning to see today. Now, in Millennials Rising, the authors show how today’s teens are recasting the image of youth from downbeat and alienated to upbeat and engaged. The authors also show…how Millennials are held to higher standards than adults apply to themselves how they’re a lot less violent, vulgar, and sexually charged than the teen culture older people are producing for them how, over the next decade, they’ll entirely recast what it means to be young and how, in time, they could emerge as the next great generation.

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ISBN: 0-375-70719-0

Price: $59.00
Quantity Pricing: 2–5: $55.00/ea | 6–20: $51.00/ea | 20+: $47.00/ea

This updated edition of Millennials Go to College features new data on the Millennial Generation, confirming how they are changing higher education. The authors address issues ranging from the rise of ratings-driven admissions to the rising burden of student loans, to greater challenges facing career counselors, to the new transition from Boomer "helicopter" parents to Gen-X "stealth fighter" parents.

ISBN: 978-0-9712606-1-0

Price: $100.00/set (sold in sets of 10 only)
Quantity Pricing: 2–5: $93.00/set | 6–20: $87.00/set | 20+: $80.00/set

Millennials Go to College 2 is rich with practical, hands-on advice to help your institution prepare for, and benefit from, generational trends on campus. We offer this companion Implementation Guide to help your strategic planning group develop an action plan to best serve the Millennial generation and prepare for the emerging Gen-X parent base.

ISBN: 978-0-9712606-3-4

Price: $600.00
Includes a complimentary copy of Millennials Go to College: 2nd Edition and a copy of Millennials Go to College: Implementation Guide.

This exciting new research provides a comprehensive picture of the generational trends among today’s Millennial college students and their parents, and how your institution can prepare. Learn how the attitudes of Gen-X college parents differ from those of the Boomers who preceded them. Find out what Millennials want in a college and how they feel about the costs and opportunities of higher education.

ISBN: 978-0-9712606-2-7

Price: $49.00
Quantity Pricing: 2–5: $45.00/ea | 6–20: $42.00/ea | 20+: $39.00/ea

This new handbook is designed to help you with the key challenge in pop-culture: figuring out today’s young people before your competitors do. Suppose, in 1962, you possessed a roadmap that pointed you to Woodstock. Suppose, in 1980, you held in your hands a guide to how MTV and hip hop would take off. Millennials and the Pop Culture does exactly that, for the pop landscape of tomorrow. In this handbook, Howe, Strauss, and industry insider Pete Markiewicz bare the heart and soul of a new generation of youth. The Millennials, born in 1982 and after, are anything but X.  And they are already rocking the world of pop culture.

ISBN: 0-9712606-0-5

Price: $49.00
Quantity Pricing: 2–5: $45.00/ea | 6+: $40.00/ea

Originally produced and distributed to the membership of the Young President’s Organization, this CD will introduce you personally to authors Bill Strauss and Neil Howe.

They will take you on a tour of today’s living generations, explain their concept of “turnings,” the social moods that play such a formative role in shaping generational personalities, and help you prepare for the next Fourth Turning—a darkening mood that is part of our immediate future.

A new article by Neil Howe and William Strauss was released in the July-August edition of the Harvard Business Review.

“The Next 20 Years: How Customer and Workforce Attitudes Will Evolve” explains how today’s three dominant generations—Boomers, Gen Xers, and Millennials—will evolve in the workplace, the economy, community, and politics over the coming decades. Generations are among the most powerful forces in history, explain the authors. Tracking their march through time lends order—and even a measure of predictability—to long-term trends.

To view the article, go to the Harvard Business Review. The cost of downloading the article is $6.50. You may also purchase the article as an audio file for $1.46 on Amazon.com, by clicking here.

In an exclusive interview with Camping Magazine, Neil Howe shares his collective instinct for generational development and tells us in definitive terms what the new generation of teens is all about and how they will influence the camp community for years to come. They are the Millennials. Different from any previous generation, distinctive in thought, perceptive, and powerful...Click here to download a pdf of the interview.

In a recent blog post, senior U.S. News & World Report writer Michael Barone discusses how Howe and Strauss’s 1991 predictions about the Millennial Generation have come true. The authors’ seminal book, Generations, “hit the nail squarely on the head,” says Barone.

To view the article, follow this link.

Neil Howe writes a column in The School Administrator magazine about what administrators can do to harness the power of the Millennial Generation. The Millennials are a distinct trend-turning generation of their own, a generation of great potential who have it within them to become the next "greatest generation" in technology, teamwork, and community building. Click here to download a pdf of the article.

William Strauss writes a column in The School Administrator magazine about what administrators should do to take advantage of the strengths of the Generation X employees and the Millennial Generation. Millennials are students at all levels of education, and the eldest of whom are now starting careers as teachers. Click here to download a pdf of the article.